QWENCH_Media_image mobile.png

Qwench

Branding, UX/UI

MY ROLE: Product Strategy & Design Lead
Connected Device UX • Data Experience Design • Early-Stage Product Architecture

OBJECTIVE: Design a connected hydration experience that uses wearable signals, environmental context, and personalized feedback to help active users make better hydration and recovery decisions.

Currently in early-stage product development, with continued focus on UX strategy, data experience design, prototype planning, and IP development.

MANAGING HYDRATION AND  ELECTROLYTE BALANCES IS CRITICAL TO PERFORMANCE AND SAFETY

MANAGING HYDRATION AND ELECTROLYTE BALANCES IS CRITICAL TO PERFORMANCE AND SAFETY

Hydration and electrolyte balance aren’t just wellness buzzwords— they’re essential for performance, recovery, and safety. For active individuals, especially those training outdoors or in high-heat conditions, the risk of dehydration and hyponatremia is real. Despite the availability of tracking tools and hydration gear, many users still lack timely, personalized feedback that can help them adjust fluid intake before symptoms arise.

THE PROBLEM

THE PROBLEM

Whether it's forgetting to drink, guessing when to refuel, or misjudging electrolyte needs, the lack of real-time guidance can lead to avoidable fatigue, cramping, or worse. These core insights informed early design decisions, with a focus on building a more intuitive, data-informed, and proactive hydration experience.

PERSONAS & COMPETITOR ANALYSIS VALIDATE MARKET OPPORTUNITY

PERSONAS & COMPETITOR ANALYSIS VALIDATE MARKET OPPORTUNITY

Through user interviews and market analysis, identified key user personas with specific hydration needs and evaluated existing digital solutions, noting gaps in personalized feedback and integration with wearable data.

WIREFRAMING & INITIAL USER TESTING

WIREFRAMING & INITIAL USER TESTING

Developed low-fidelity wireframes to explore user interactions and conducted usability testing with target users, gathering feedback to inform iterative design improvements. The wireframes shown are conceptual and do not reflect final technical functionality.

STRATEGIC VALUE

STRATEGIC VALUE

• Defined a connected hydration product concept spanning device, app, data, and user feedback touchpoints
• Developed UX patterns for real-time hydration insights, electrolyte guidance, and recovery support
• Translated wearable signals, environmental context, and user behavior into an early data experience framework
• Established a product direction supporting prototype planning, early validation, and IP development
• Created a foundation for future testing with active users, outdoor/wellness contexts, and field-based use cases