Hello, I’m Lisa!
A design director and product design lead
ABOUT mE
I am a multidisciplinary design director and product design lead with deep experience across marketing and product roles. I design intelligent, user-centered digital products that solve complex problems in health, wellness, and emerging technologies. I have a proven track record of collaborating effectively with cross-functional teams across time zones and guiding projects from early
concept to market-ready solutions.
I’ve partnered with startups, hospitals, consumer wellness brands,
and SaaS companies—including Cedars-Sinai Medical Center, Happiest Baby
(the maker of Snoo), and AURA Network Systems. My leadership blends strategic thinking with hands-on design expertise across branding, design system development, and end-to-end UX/UI product design.
In the past year, I’ve purposefully expanded my expertise to specialize in women’s
health and wellness, earning the following:
• Health & Wellness Product Design Certificate
• Women’s Fitness Specialization (NASM)
• Women’s Health Mini MBA (In Women’s Health)
Whether I’m designing end-to-end user journeys, building scalable design systems, or facilitating collaborative workshops, I’m passionate about improving lives through thoughtful design.
Available for contract, freelance, and fractional roles across:
• UX/UI design (apps, platforms, wearable interfaces)
• Brand & identity systems
• Marketing design for early-stage health and wellness services and products
Let’s collaborate!
CAPABILITIES
UX/UI: Research, Usability Testing, Wireframes, Prototypes
BRANDING: Sprints/Workshops, Identity Systems, Brand Guidelines, Naming
DIGITAL: Web Design, Ad Campaigns, Social Media, Image Editing
PRINT: Marketing Collateral, Annual Reports, Print Production, Environmental Design